Sex certainly sells. There are plenty of training websites that put up scantily clad women to accumulate traffic (I’ll prove it today with the images). In fact, some of the most popular days in 70′s Big history include scantily clad ladies. The fact that pictures of me in a speedo compete for that top spot is immaterial.
Sexiness also comes in the form of shouting things at you and using cheap tactics to get you to click on a post. “7 WAYS TO GET STRONGER” or “THE 15 REASONS TO DEADLIFT”. Catch phrases, memes, and slogans result in traffic activity, but they lack substance. The same concept applies to training.
Pick a sport, any sport, step right up. How do the best in the world train for that sport? Neat! Fun! Let’s be like them! Now how should you train for that sport? By the gods, we’ll train just like the experts!
It doesn’t work that way.
The best and strongest competitors in a given sport are that way because they have accumulated years of training. They started at the beginning and toiled away to get where they are. It’s foolish to think that any of us can step in, emulate their program, and experience the same results. We can watch Ray Lewis focusing on plyometrics, agilities, and some dumbbell work and draw the conclusion that those training activities make one of the greatest linebackers ever. Ray developed his genetic talent of strength and power as he grew up, and he maintains those qualities. Now, late in his career, he refines agility and explosiveness with a weighted vest as well as keeps his body healthy. He works on solidifying his overall athleticism because he isn’t weak and lacking power for the sport of football.
Let’s look at two examples that are more relevant to all of us: weightlifting and powerlifting.
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